Louis Western's L4 Creative Enterprise Blog

 Task One: SWOT stands for strengths, weaknesses, opportunities and threats. These can be used to analysis any business and give a good indication on how the business is doing. When analysing a business it is best to do your strengths and weaknesses within the company and have opportunities and threats outside of the business.  The video I've linked above is a video I've found explaining SWOT. It explains how SWOT is used and how it benefits all types of business. From big businesses like Amazon to small and local businesses.  PESTELE (Political, Economic, Social, Technological, Environmental, Legal, Ethical) analysis is a  tool used by marketers to analyse and monitor the external marketing environment factors that have an impact on a company. The result is used to identify threats and weaknesses which are used in a SWOT analysis. SWOT and PESTELE are used together often by businesses as which is called macro environment. Macro environment is the condition that exis...

Matchday with Max is a teenager and Nottingham Forest fan who uploads videos to his YouTube channel. Max Hayes, who’s been uploading videos onto his YouTube channel since 2016. Has seen his YouTube channel grow, in October 2020, Max is currently on 6,270 subscribers and his views and subscribers has been gradually increasing since late 2017. Match-day with Max does not currently have a website but does have a social media presence, with Max having Twitter and Instagram accounts, both for his YouTube channel and a personal account, these are titled Match-day with Max and Max Hayes retrospectively. Since early 2020, Max has secured a deal with Mitre, a sporting brand often seen on footballs and has been working with them ever since. Max does all kinds of video's with Mitre, including football videos and giveaways  I really enjoy watching Max’s videos I love the passion he shows with his videos and I like how he gets the opinions of both home and away fans. George Benson is a foo...

The creative sector I hope to go into is the digital media industry. I really like the idea of providing football match day videos to the public because my knowledge of football is very vast and I have skills in making and editing videos. I believe their is always a gap in the market for something along these lines. Because my videos are always going to be different and unique. In my local area, there are currently no match-day vlog style companies/Youtubers going around because there are no local teams with a big enough presence in the footballing world to have people with enough interest to do this kind of thing. If this business would be in the local area it would be a small one because my local football team are playing non-league football. Match day with Max Founded in 2016 He creates Forest content talking about games, player performances etc. Forest have stayed in the championship for a long time now so his content has only improved based on popularity and budgets.  TalkNorw...