Company Case Studies

Matchday with Max is a teenager and Nottingham Forest fan who uploads videos to his YouTube channel. Max Hayes, who’s been uploading videos onto his YouTube channel since 2016. Has seen his YouTube channel grow, in October 2020, Max is currently on 6,270 subscribers and his views and subscribers has been gradually increasing since late 2017. Match-day with Max does not currently have a website but does have a social media presence, with Max having Twitter and Instagram accounts, both for his YouTube channel and a personal account, these are titled Match-day with Max and Max Hayes retrospectively. Since early 2020, Max has secured a deal with Mitre, a sporting brand often seen on footballs and has been working with them ever since. Max does all kinds of video's with Mitre, including football videos and giveaways  I really enjoy watching Max’s videos I love the passion he shows with his videos and I like how he gets the opinions of both home and away fans.


George Benson is a footballing YouTuber who is currently living in Bali. He uploads all things to do with Chelsea and he has amassed over 160,000 subscribers on his YouTube channel. Alongside his YouTube channel he has a travel channel which has over 1 million subscribers. But he hasn't uploaded in over a year onto that channel. George Benson does a wide range of Chelsea videos on his channel including matchday vlogs, a series he created called 'six things we learned' where he talks about the last match Chelsea played and he goes through the positives and negatives of that match, if  Chelsea win there's more positives to talk about, if Chelsea lose, there will be more negatives. George also does Chelsea news videos where he talks about everything that happens off the pitch with Chelsea. Including transfers etc. George also has a Patreon discord server, where fans can pay $1 a month for special access. George has collaborated with a lot of YouTubers over the past 12 months. The most notable of these being Football Therapy, another Chelsea YouTuber who covers similar types of video's which George has done many videos with over the past few months. 


TalkNorwichCity is a company which talks about all things Norwich City. Being from Norfolk myself I am always following Norwich City and this company is in my opinion the best way to follow Norwich. TalkNorwichCity started in 2012 when they were securing a mid-table finish in the Premier League. Since then, Norwich have been what football fans would describe a 'yo yo club', this means that Norwich have been promoted and relegated a lot in the last 10 years. TalkNorwichCity mainly focus on game-days and previews into how the team might line-up, any injury or suspension news. This will all be uploaded onto their website or their YouTube channel. TalkNorwichCity also have Facebook, Twitter and Instagram accounts which they upload and post on regularly. Like George Benson, TalkNorwichCity also have a donation page called Ko-fi where fans can donate £3 or £3 monthly to help support the business.












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