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Showing posts from November, 2020

Executive Summary

  Match-day with Louis is a business which strives to give fans their say. If it's after a thrilling 3-2 win or a 6-0 defeat Match-day with Louis commits to give people their say on the events. There are many companies which do similar types of work to us but I am taking match-day interviews that one extra step forward, instead of sticking with one club I will be doing as many clubs as I can physically reach, giving a wide variety of fans, old or young, male or female, right or wrong, everyone will have their say. 

Company Case Study 1

George Benson Business Overview: George Benson is a footballing YouTuber who is currently living in Bali. He uploads all things to do with Chelsea and he has amassed over 160,000 subscribers on his YouTube channel. Alongside his YouTube channel he has a travel channel which has over 1 million subscribers. But he hasn't uploaded in over a year onto that channel. George Benson does a wide range of Chelsea videos on his channel including match-day vlogs, a series he created called 'six things we learned' where he talks about the last match Chelsea played and he goes through the positives and negatives of that match, if  Chelsea win there's more positives to talk about, if Chelsea lose, there will be more negatives. George also does Chelsea news videos where he talks about everything that happens off the pitch with Chelsea. Including transfers etc. Sales and Marketing:  George Benson earns most of his money from ad revenue he earns from his videos. Since George uplo...

Company Case Study 2

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Match-day with Max  Business Overview: Matchday with Max is a teenager and Nottingham Forest fan who uploads videos onto his YouTube channel called Matchday with Max. Max Hayes, who’s been uploading YouTube videos since 2016, has found good success with his videos and engagement rate. Max has seen his channel grow since 2019 when he was involved in an incident at Stamford Bridge (Chelsea FC’s stadium) where a matchday official ‘assaulted’ him. This made national news and his supports, in the thousands supported him and helped his channel grow. He is currently sitting on 6,270 subscribers, his subscribers have been increasing since the middle of 2017.  Sales and Marketing: Max does not currently have a website but does have a strong social media presence. He is active on Twitter and Instagram and has a following on there. He has two of each accounts. One for his business and another as a personal account. Which are titled Matchday with Max and Max Hayes. Max has recently said t...

Company Values

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 Tesco Core Values:  Tesco have a huge list of values on their company website. I generally believe that these values are adhered to inside and outside of work. I know when I'm in Tesco that these are defiantly followed, e.g. polite staff etc. 

Mood-board

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  In this mood board I see a very promising business with a lot of aspirations.  

Logo analysis

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I really like this logo. I especially like the font that is used. This was my first design I made. To make this logo I used a website called TailorBrand to design all 5 of these logos. I really like the simplicity of this logo (This is a common theme with my first three logos).   I don't like this logo as much as the first one. Although the M is the same I don't much like the diamond red like around the M. I really wouldn't like for their to be a diamond around the M how it is, this is why I like the third logo (I'll get onto that next). This is my favourite logo. I love the line going underneath the M, I also like how the M kind-of looks like a W if you look at it a certain way. I like this because my last name is Western. I like how the font is bigger and the fact it goes down with each word, it doesn't go side-to-side like my other four logos. I think I am going to use this logo going forward because I really like the style compared to my other potential logos Th...