Company Case Study 1

George Benson


Business Overview:

George Benson is a footballing YouTuber who is currently living in Bali. He uploads all things to do with Chelsea and he has amassed over 160,000 subscribers on his YouTube channel. Alongside his YouTube channel he has a travel channel which has over 1 million subscribers. But he hasn't uploaded in over a year onto that channel. George Benson does a wide range of Chelsea videos on his channel including match-day vlogs, a series he created called 'six things we learned' where he talks about the last match Chelsea played and he goes through the positives and negatives of that match, if  Chelsea win there's more positives to talk about, if Chelsea lose, there will be more negatives. George also does Chelsea news videos where he talks about everything that happens off the pitch with Chelsea. Including transfers etc.


Sales and Marketing: 

George Benson earns most of his money from ad revenue he earns from his videos. Since George uploads one or two videos a day seven days a week, at around 50,000 views a video. This provides a stable income for George. George also has a Patreon discord server, where fans can pay $1 a month for special access. This is another good source of income because this discord server, which provides a stable income for him.


Operations and Resources:

When we're not in lock-down, George Benson goes to every Chelsea game and does a match-day 'vlog'. George and his cameraman will normally go to a restaurant before the game, talk about the importance of the game and then head to the stadium where he will stand with the Chelsea fans and celebrate, or not celebrate with them. 


Staff and Management Team:

George has collaborated with a lot of YouTubers over the past 12 months. The most notable of these being Football Therapy, another Chelsea YouTuber who covers similar types of video's which George has done many videos with over the past few months. George has also collaborated with a YouTube channel called Blue Lions TV, another Chelsea channel on a similar amount of subscribers. George runs his channel pretty much on his own, he records, edits, designs thumbnails on his own. The only staff member you can see is the camera-man George has when he's not recording at home.


Planning:

George puts a lot of planning into his videos, whether that's planning a travel journey to go to an away game, researching into a news article or topic for a video or reaching out to other YouTubers to get a collaboration with them George is known for planning specific elements of his business very well. 


Finances:

Most of the money George earns is through monetarisation on his videos but as I've said he has other sources of income as well. George's business was an easy to start up, since the business he focusses on now is an off spring to the business he started with, he already had a lot of equipment form his old channel so starting this business of was easy for him. 



 


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