Company Case Study 2

Match-day with Max 



Business Overview:

Matchday with Max is a teenager and Nottingham Forest fan who uploads videos onto his YouTube channel called Matchday with Max. Max Hayes, who’s been uploading YouTube videos since 2016, has found good success with his videos and engagement rate. Max has seen his channel grow since 2019 when he was involved in an incident at Stamford Bridge (Chelsea FC’s stadium) where a matchday official ‘assaulted’ him. This made national news and his supports, in the thousands supported him and helped his channel grow. He is currently sitting on 6,270 subscribers, his subscribers have been increasing since the middle of 2017. 


Sales and Marketing:

Max does not currently have a website but does have a strong social media presence. He is active on Twitter and Instagram and has a following on there. He has two of each accounts. One for his business and another as a personal account. Which are titled Matchday with Max and Max Hayes. Max has recently said that he wants to start doing merchandise. Which will be a good income for him. 


Operations and resources: 

On matchday, Max will travel to Nottingham Forest’s stadium, or an away stadium if they’re playing away and will arrange with people who want interviews to meet at a specific part of the stadium, e.g. the merchandise store and he will conduct interviews. After he’s finished the pre-match interviews, he will go inside the stadium where he has pitch side access and interview pundits and people more involved with the match itself. For example, an ex Nottingham Forest player. When the game finishes he will normally stand in front of the crowd so the cameras facing the fans and do a little analysis on the game. If it’s an away day, he’ll stand amongst the fans and do the same.


Staff and Management team: 

Max does most of the work for his business on his own. Although Max does enlist help from his older brother to be a cameraman when out and about. Max however, does have a lot of connections outside of the family who helps him promote his videos, e.g. Steve Bruce (Newcastle manager) always has a lot to say when he's talking to Max. He's even said in one of Max's videos that  he should subscribe to Max's YouTube channel and like his posts on social media.  


Planning:

Max always does a lot of planning for his football matches. As I've mentioned above, Max always ask his friend to meet with him at a certain part of the stadium so he can interview them. Max always arranges where to meet his more important guests where he will meet them in the stadium.     


Finances:

There is very little information on Max's income online. Max's business has a very little start up cost. Max started his YouTube channel just using his mobile phone and a cheap microphone. Most of Max's income comes from monetarization from his YouTube videos. Max also has a sponsorship deal with Mitre, which is a good additional source of income for him.  









Comments

Post a Comment

Popular posts from this blog

Headshot

Image
  When having your photo taken for a head-shot you need to follow a few tips to make sure you get a good photo. A few of these tips include, making sure you have your best side in view, this is very important because it makes your image looks better and it makes you look better for the person who's looking at it. Also when taking a head-shot, it is important that your facial expressions match your personality, for example in my photo I am smiling so this would let of that I am a fun and bubbly person whereas if i was to have a serious face, this would let out that I would be a more strict person who is a little more work-incentive.  When it came to editing my photo firstly I wanted to crop my photo to get rid of all of the dead space around the top of the photo. I did this by using the crop tool. Secondly I wanted to up the contrast on the photo so I used the brightness and contrast tool to make the photo more colorful because I thought color-wise my original photo was a bit d...
Read more

Research Task 1

Image
Task One: SWOT stands for strengths, weaknesses, opportunities and threats. These can be used to analysis any business and give a good indication on how the business is doing. When analysing a business it is best to do your strengths and weaknesses within the company and have opportunities and threats outside of the business.  The video I've linked above is a video I've found explaining SWOT. It explains how SWOT is used and how it benefits all types of business. From big businesses like Amazon to small and local businesses.  PESTELE (Political, Economic, Social, Technological, Environmental, Legal, Ethical) analysis is a  tool used by marketers to analyse and monitor the external marketing environment factors that have an impact on a company. The result is used to identify threats and weaknesses which are used in a SWOT analysis. SWOT and PESTELE are used together often by businesses as which is called macro environment. Macro environment is the condition that exists in ...
Read more

Research Task 4

  Task four: A mission statement is a short statement of why an organization exists, what its overall goal is and identifying the goal of its operations. It also includes what kind of product or service it provides, its primary customers or market, and its geographical region of operation. These are very important for a business because it gives potential customers or shareholders a glimpse into what kind of business it goes into. Brand positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness. Brands that stand out compared to other brands tend to do better than companies and brands that are not unique. Value and drivers are characteristics of a business that either reduce the risk associated with owning the business or enhance the prospect that the business will grow significantly in the future. It is your job as the owner to create value wi...
Read more