Branding Analysis

 

Being a largely online business, Matchday with Max's marketing has to be very good, which it is. Max is very active on all of his social medias and engages with his supporters on a regular basis. Max also updates his logo and branding material for every new season, the logo next to me is from the current 2020/2021 season and I expect it to be updated again for the 2021/2022 season. One aspect of Max's business that he brands a lot is the fact that he won best young blogger at the 2018 Football Blogging Awards and he mentions it in his YouTube about section, and also he says 'award winning' on his social media pages. Overall I believe that Max brands his business in a very progressive and proactive manner. 





Again, being a largely online business George Benson's marketing has to be very good. In my opinion, George markets his business incredibly well. George is very active on social media and his YouTube channel, on his YouTube channel, George uploads videos on a mostly daily basis, sometimes more than once a day and he is very active on his social media channels as well. George does not have a logo as such to me it seems more like a profile picture which is okay, but a logo where people can recognize. George's channel's nickname amongst his fans is GBFC, so this is something I would explore if I was running the marketing side of his business. Apart from that, I believe George markets his business very well. 






Again, being a largely online business TalkNorwichCity's branding and marketing needs to be very good. TNC are very active on all of their social medias and they interact with fans on a very regular basis, TNC are most active on Twitter, where they post clips from live streams and answer any questions fans may have. TNC's logo in my opinion is very professional and it stands out. I especially like the Canary in the background, it represents the clubs animal mascot which I think works really well, I also like the colors on show. Overall I think TNC market themselves very well and it shows with the success they have. 

















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